Welcome to Rainbow Pages
Why not take a minute to get to know us.

About Rainbow Pages

Rainbow Pages is the world’s first LGBTTQI+ (lesbian, gay, bisexual, trans-gender, takatāpui, queer, intersex and friends) marketing platform to connect Rainbow-friendly businesses to Rainbow consumers at a regional and national level.

But Rainbow Pages is so much more than a directory! We also...

  • Connect Rainbow-friendly businesses with Rainbow communities throughout NZ (followed soon by Australia and other countries)
  • Assist Rainbow support services through our giving back programme
  • Provide a platform for Rainbow-friendly businesses to connect with each other
  • Provides your business with a platform for actively supporting Rainbow issues and causes, should you wish to do so

Research shows that 77% of Rainbow consumers actively support Rainbow-friendly businesses, which is why everyone wins when a business advertises with Rainbow Pages.

Rainbow communities gain assurance that they are dealing with a business that respects and supports them and their diversity. In addition to connecting with the Rainbow market, the business also sends a powerful positive message about inclusiveness and embracing diversity to its own people, its customers, its suppliers and its own communities.

How we came into being

Rainbow Pages is the brain-child of James Bennett, a queer / gay man whose passion for giving back has seen him work and volunteer for many Rainbow community organisations in New Zealand and Australia.

The Rainbow Pages concept came about when James was chatting with a Rainbow community member who mentioned that they needed to use a tradesperson's services at home. Their Rainbow lifestyle choices were very obvious at their home and they told James that they wished there was an easy way of knowing which businesses were Rainbow-friendly so that they didn’t have to worry about how the tradesperson would react.

James had heard similar concerns from others in the community. He also experienced their desire for being able to quickly, easily – and safely – identify and buy from Rainbow-friendly businesses in New Zealand and beyond, which is how the Rainbow Pages idea came about.

Giving back

Most members of the LGBTTQI+ community know what it is like to experience the challenges of feeling unsupported and discriminated against, and James and the Rainbow Pages team are no exception.

Even though Rainbow Pages needs to be profitable, we are so passionate about enabling Rainbow organisations to support their communities that every month we donate 10% of all our revenue to Rainbow charities. Over time we hope to increase this percentage in tandem with Rainbow Page’s expansion into the Australian market and beyond.

Our partner Rainbow community charities are: [Link all to their respective websites]

  • Outline: Confidential and self-affirming telephone and face-to-face counselling to the LGBTTQI+ community, their friends and families since 1972.
  • Rainbow Youth: Supporting queer and gender diverse youth in Aotearoa, New Zealand.
  • Body Positive: A peer support organisation providing care and support to all people living with HIV/AIDS in New Zealand.
  • NZ Aids Foundation (NZAF): Provides HIV tests, free counselling, HIV prevention and HIV research in Auckland, Wellington and Christchurch

Once Rainbow Pages launches on 25 February and begins donating to Rainbow charities, we will keep you up-to-date with news about how those funds are being used.

In addition to our donation programme, we also sponsor the following Rainbow events:

Register today and support Rainbow communities.